×
Heartwarming Holiday Ad About a Family Preparing to Welcome a Foster Child Is Giving Us All the Feels
ADVERTISEMENT

Heartwarming Holiday Ad About a Family Preparing to Welcome a Foster Child Is Giving Us All the Feels

The ad shows a middle-aged man learning to skateboard. Although he fails terribly, he doesn't give up and gets back up on the board.

Cover Image Source: Youtube/John Lewis & Partners
ADVERTISEMENT

Brand strategizing through marketing and advertising is at its peak right now as shoppers navigate the season of holidays. Thankfully, the era of thought-provoking advertisements is not over yet as proven by a new ad launched by U.K. retailer John Lewis & Partners. The company—known widely for its visionary Christmas advertisements—recently released a heartwarming video with an unexpected but significant message that's being widely applauded by viewers.

ADVERTISEMENT

The highly awaited ad titled The Beginner puts a spotlight on an important cause by showcasing a family preparing to foster a child. However, it is only toward the end of the one-and-a-half-minute-long clip that the viewer understands the reason behind the frenzied excitement in the air as the protagonist attempts to learn to skateboard.

Image Source: YouTube/John Lewis
Image Source: YouTube/John Lewis