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America’s Favorite Choco Taco Is Permanently Discontinued | People Are Heartbroken

America’s Favorite Choco Taco Is Permanently Discontinued | People Are Heartbroken

The combination of a taco and ice-cream was first invented in 1983.

Klondike's Choco Taco fans are waving goodbye to the popular ice cream truck favorite. The renowned chocolatey delicacy, which had been marketed for nearly four decades, was withdrawn by the dessert giant, reports PEOPLE

According to a representative for Klondike, which is owned by Unilever, Choco Taco was withdrawn completely in July due to an exceptional surge in demand for other Klondike products during the previous two years. The Choco Taco had light vanilla ice cream wrapped in a waffle cone, partially coated in milk chocolate, and topped with peanuts in the taco-shaped frozen delight, which was a favorite among people. 

 



 

 

Alan Drazen told NPR that he first thought of the Choco Taco in 1983. Drazen began his career as a truck driver for Good Humor in Philadelphia before joining Jack & Jill's management team in 1974. It occurred to him that Jack & Jill didn't provide anything out of the ordinary, in terms of ice cream. The Choco Taco was initially supplied by wholesalers who sold it to ice cream trucks. It eventually hit the mainstream after Unilever purchased the company that initially manufactured and supplied it.

The Choco Taco became a staple in American food culture after Taco Bell served it for a period of time. Drazen told Eater in 2016, "When you eat a sugar cone, you generally eat the nuts, chocolate, and ice cream on the top. With the Choco Taco, you're getting the ice cream, cone, nuts, and chocolate with just about every bite." Many people associate the Choco Taco with childhood recollections of biting into a cool, sweet delight on a hot summer day, per CNN.

 



 

 

People across social media platforms were extremely disappointed to see their favorite ice-cream being discontinued. During the pandemic, it became common for businesses to pare down their portfolios in order to meet the demand for their most popular products. Even less popular products, however, have devoted fans who are dissatisfied with the decisions.

Dustin Matthews posted on Twitter saying, "Hearing the Choco Taco has been discontinued and I’m certainly not ok." Another person wrote, "Heartbreaking stuff watching ice cream men say goodbye to the Choco Taco." A Twitter user expressed his views by writing, "The choco taco is being discontinued and now I’m at my breaking point."

Alexis Ohanian even wrote a tweet with a brand proposal, "Dear @unilever—I'd like to buy the rights to your Choco Taco and keep it from melting away from future generations' childhoods." 

References:

https://edition.cnn.com/2022/07/25/business/choco-taco-discontinued/index.html

https://www.eater.com/2016/8/26/12636162/choco-taco-klondike-ice-cream-chocolate

https://people.com/food/klondikes-choco-taco-discontinued-after-almost-40-years/?

Cover Image Source: YouTube/Whas11